Our client built the category. Our campaigns would have to set them apart.
A previous campaign was driving insane lift in the chicken sausage category. Yay! But it wasn’t just al fresco sales that were reaping the benefit … crap. We needed to create a campaign that would make the al fresco the brand synonymous with chicken sausage and asked for by name.
So, we brought viewers into the emerald aisle of fully cooked meat products with three immersive scenes cast in al fresco green, and their quirky inhabitants.
The one that launched a thousand competitor brands.
al fresco repositioned themselves as the best alternative to cooking with raw chicken.
Their fully cooked chicken sausage is everything you need to get to dinner faster, and this brand campaign lifted the entire category (cool!) — bringing with it an influx of new brands who wanted a piece of the action (shit!)
