Four years of elevating a longstanding Boston cultural touchstone (and its feathered, furred and finned denizens)

The New England Aquarium’s bold brand campaigns take over Boston each spring and summer.

Along with my team at Connelly Partners, I worked with the aquarium over a pivotal four-year period as we slowly modernized the external communications to be in-tune with their identity as a leading global conservation organization.

Year 1: Tentacles Take Hold

Year 2: (Lost to the mists of time)

Year 3: Life According to Fur Seals

Year 4: Protecting the Blue Planet

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